YOUR INFORMATION
AI image preview & enquiry privacy
Last updated: 17 September 2026.
Who is responsible
This website is operated under the KRAFTD. brand by . Correspondence address: .
For questions, privacy requests or complaints, contact our team or call 01246 964997. You can also email hello@kraftdgermankitchens.co.uk or write to the address above.
We are responsible for deciding how personal information submitted through KRAFTD. by you and our contact form is used. This notice covers those services, including floorplan uploads. Any wider store privacy and cookie notices also apply to browsing and purchasing.
Information we receive
We receive your name, phone number, email address, optional postcode and enquiry notes. AI enquiries also include your uploaded room photos and optional floor plans, chosen style, cabinet colour, worktop material, tap, sink and integrated appliance brand, and the generated image. Callback enquiries can include an optional floorplan. Our website and hosting providers may process technical information such as IP addresses and request logs to operate and protect the services.
Photo previews and colour changes do not submit an enquiry. Clicking the generation or callback button sends the form. Name, phone and email are necessary to use those submission features; notes, postcode and floorplans are optional. You can contact us by phone instead.
Why we use it
We use your details to provide the preview or callback you request, discuss your requirements and take steps towards a possible kitchen order. We rely on taking steps at your request before entering a contract for these enquiry services. We also have a legitimate interest in protecting the website, limiting abuse and keeping records needed to deal with enquiries and complaints. Where applicable, we use information to meet legal obligations.
Submitting an enquiry does not subscribe you to a newsletter. The preview is not an automated decision about your credit eligibility, access to services or a binding kitchen specification. Our team reviews designs with you.
Who receives your information
Shopify supports the storefront and forwards submissions to our enquiry service. Our hosting provider stores enquiry records. Resend processes enquiry emails and their attachments for delivery to our team’s business mailbox.
For AI generation, OpenAI receives your room photographs, floor-plan previews where supplied, style reference image, selections and notes. The name, phone and email fields are kept out of that AI request. Please avoid placing contact details or other private information in your photo or notes. Floorplans uploaded on the contact page are emailed to our team; they are not automatically sent to the image-generation service.
Access is for staff and providers who need the information for these purposes. A later order may require further sharing with relevant suppliers or installers, which will be explained as part of that order. We do not use the enquiry form to authorise publication of your images for marketing.
For AI Designer enquiries, supporting room photos and floor-plan images are sent to our AI provider alongside your main room photo. For PDF plans, only previews of the first two pages of each file are sent to the AI; the original PDFs are sent to our team with your enquiry. Remove addresses, names and other personal details from uploaded files before submitting.
Storage and retention
The enquiry service’s default retention period is 90 days. Generated result links expire after one hour. Email attachments are held in the delivery queue until accepted by the email provider or until the retry window ends, up to 23 hours. Clearing that queue does not delete delivered email attachments.
Mailboxes, provider systems, backups and any records needed for an ongoing enquiry or subsequent order have separate retention arrangements. We keep such information only as long as needed for its purpose or applicable legal obligations. Contact us for the retention arrangements relevant to your enquiry or to request deletion where available.
Processing locations and security
Our providers may process information outside the UK. The applicable processing locations and transfer arrangements depend on the services and account settings used. You can request details of the relevant safeguards from us. We use access controls and secure connections to protect submissions, although no online service is risk-free. Do not upload documents containing unnecessary sensitive information.
Your choices and rights
Depending on the circumstances, you can request access to your personal information, correction, erasure, restriction or portability, and object to processing based on legitimate interests. Where consent is used, you can withdraw it without affecting earlier lawful processing. We may need to confirm your identity before acting on a request.
Contact us using the details above to exercise these rights or raise a concern. You may also complain to the Information Commissioner’s Office. We update this notice when the service or our handling of information changes.